The Impossible iQ – To launch the iQ across Europe, we created a teaser fly-poster campaign, highlighting all the impossible things Toyota have done and achieved to make this super tiny city car the smallest proper 4-seater in the world.

Remix My Journey – When Toyota developed the iQ, they broke every rule in the book by mixing everything up. This was the only way they could create the smallest proper 4-seater city car in the world. To do it justice, we came up with a unique il satnav system, that would remix journeys to make it the best ride from A-B ever.