HSBC X Six Nations Rugby 'Side by Side' – 6 Nations believes that opportunity thrives when we embrace our rivals. This creates a game that isn't just 'stale, pale and just male' any longer, its values of integrity, passion, solidarity, discipline and respect also brings side by side people from all social, economical, racial, religious or sexual backgrounds. This integrated campaign celebrates this unique aspect of Rugby

Side by Side in the news

Facebook and TikTok – A competition in which we sent two fans of the same team on an all expenses paid trip to watch their team play away in the 6 Nations. The only catch? They’ve got to spend the whole weekend with the fans of the rival team. Going to their favourite pubs, singing their songs and sitting right amongst them for the big match. And celebrating win or lose at the final whistle. We follow it all and show that although they support different teams, when it comes to Rugby they all stand #SidebySide

AXA X Liverpool FC 'Back to the good stuff' – To promote AXA car insurance, we have taken some of Liverpool's top players 'for a ride'.

Reaction on social

And in the news

Samsung X London 2012 – Integrated sponsorship campaign.

OOH with QR codes that give visitors access to everything Olympics – from dates, maps and directions, general and athlete info, a live concierge service and mobile games.

Oakley Apparel Range Launch – T-shirts, jeans, sweats. The idea was to shun the usual 'Phat Air' images and show our athletes when they were not performing, their downtime in fact — cooking a fry up, going to the shops, chilling out etc. In-store, OOH and Press.

Instore

Print

OOH

With Ian Wright's help, we asked people to show their support for the England squad on TikTok by singing for them in any place they could think of – from the Tube and libraries to supermarkets and schools. The videos with the most participants can win a prize, like tickets to matches or a bar tap

We also actively asked people to sing in supermarkets, encouraged by Ian Wright on the tannoy