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The game starts with a funny looking egg. For a short while, it’s in an incubator but when the Crazy Pet is ready to hatch the player will get a notification so he doesn’t miss its birth. He won't know what he'll get until it's hatched

The player's responsibilities are cleaning the toilet training, feeding, grooming, behaviour training and entertaining their Crazy Pet as well as pop-up challenges and tasks

Crazy Pets can also be used for the player's benefit, like an alarm clock, or to sing and dance for entertainment. Crazy Pets can tell what mood the player is in and act accordingly

Players can also win Crazy Pet Credits which can be redeemed for game add-ons such as Crazy Pet skills or training

Players can share their Crazy Pets with friends for a limited time and play with them

OOH to announce live event

Live event on various social channels and TV, with celebrities participating in the 'hair stunt'. People can then follow the celebrities on their social media channels and find out what happens as their hair grows back, with tips on hairstyles for different hair lengths

App with secrets and tips for getting a healthy scalp and beautiful, strong hair