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Fly-poster teasers in Buenos Aires

'As I Am' launch around the country, in bars, pubs and POS

We asked real characters from various Latin American cities to tells us a bit about themselves, what they like to do when they go out where they live, and what ultimately makes them and their city 'as they are'

The things they love are also brought together in an 'As I Am' city guide

Photo booths and Polaroids to encourage drinkers to take selfies and share them with us. Images shared on our 'As I Am' social platforms are displayed on digital walls in bars and pubs and on DOOH

Customers and shoppers can personalise the famous Grolsch bottle top of a 4-pack right where they are. In major POS 3D printers create mini sculptures of people's heads that act as limited edition collectable bottle tops

The game starts with a funny looking egg. For a short while, it’s in an incubator but when the Crazy Pet is ready to hatch the player will get a notification so he doesn’t miss its birth. He won't know what he'll get until it's hatched

The player's responsibilities are cleaning the toilet training, feeding, grooming, behaviour training and entertaining their Crazy Pet as well as pop-up challenges and tasks

Crazy Pets can also be used for the player's benefit, like an alarm clock, or to sing and dance for entertainment. Crazy Pets can tell what mood the player is in and act accordingly

Players can also win Crazy Pet Credits which can be redeemed for game add-ons such as Crazy Pet skills or training

Players can share their Crazy Pets with friends for a limited time and play with them

OOH to announce live event

Live event on various social channels and TV, with celebrities participating in the 'hair stunt'. People can then follow the celebrities on their social media channels and find out what happens as their hair grows back, with tips on hairstyles for different hair lengths

App with secrets and tips for getting a healthy scalp and beautiful, strong hair