Integrated U.S. and UK launch campaign for Boots/Walgreen's YourGoodSkin range.
YourGoodSkin products improve the skin within a 28 day period, making it visibly healthier and more radiant looking. This DOOH, features varies users and their day-to-day journey using YourGoodSkin products.
An app and web tool that guides women through their 28 days, with tools like a skin scanner that gives day to day updates on their progress and supports them with information, and a live chat feature to connect them to women who already have successfully finished their 28 days.
The campaign featured Joe Wicks and other influencers and got extensive coverage in the news and on social media.
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