Boots/Walgreens — Integrated launch campaign for the YourGoodSkin range in the U.S. and UK
YourGoodSkin products improve the skin within a 28 day period, making it visibly healthier and more radiant looking. This DOOH, features varies users and their day-to-day journey using YourGoodSkin products.
An app and web tool that guides women through their 28 days, with tools like a skin scanner that gives day to day updates on their progress and supports them with information, and a live chat feature to connect them to women who already have successfully finished their 28 days.
The campaign featured Joe Wicks and other influencers and got extensive coverage in the news and on social media.
POS.
Testimonials and live debates on social and Instagram post
Airport posters and Airport Pop-up Spa
Dettol Shampoo Middle East – There's a tradition in the Middle Eastern and Asia where little girls get their head shaved to in order for hair to grow back stronger and more beautiful. So for launch for Dettol's new shampoo range, which nourishes the scalp and makes hair stronger and more beautiful, we tapped right into this age-old tradition.
OOH to announce live event
Live event on various social channels and TV, with celebrities participating in the 'hair stunt'. People can then follow the celebrities on their social media channels and find out what happens as their hair grows back, with tips on hairstyles for different hair lengths
App with secrets and tips for getting a healthy scalp and beautiful, strong hair
Oakley Apparel Range Launch – T-shirts, jeans, sweats. The idea was to shun the usual 'Phat Air' images and show our athletes when they were not performing, their downtime in fact — cooking a fry up, going to the shops, chilling out etc. In-store, OOH and Press
Instore Posters.
OOH and Press