DOOH showing a user's day-to-day journey using YourGoodSkin products

An app that guides women through their 28 days, with tools like a skin scanner that gives day to day updates on their progress and supports them with information, and a live chat feature to connect them to women who already have successfully finished their 28 days

In the news and social media

YourGoodSkin products improve the skin within a 28 day period, making it visibly healthier and more radiant looking. The following campaign is about this skin rehabilitation process. It features 28 real women who tell us unedited stories of their 28 day YourGoodSkin challenge

POS

Testimonials and live debates on social and Instagram post

Airport posters and Airport Pop-up Spa

There is a tradition in a lot of Middle Eastern and Asian countries where little girls get their head shaved in order for hair to grow back stronger and more beautiful. In the more liberal parts of the Middle East, the launch campaign for Dettol shampoo, which nourishes the scalp and makes hair stronger and more beautiful, is based on this age-old tradition. This campaign gets its effectiveness from the friction that comes from not only showing no head covers, but featuring women with shaved heads

OOH to announce live event

Live event on various social channels and TV, with celebrities participating in the 'hair stunt'. People can then follow the celebrities on their social media channels and find out what happens as their hair grows back, with tips on hairstyles for different hair lengths

Follow-up print

App with secrets and tips for getting a healthy scalp and beautiful, strong hair

Integrated launch campaign of Oakley’s apparel range – T-shirts, jeans, sweats. The idea was to shun the usual ‘Phat Air’ images and show our athletes when they were not performing, their downtime in fact – cooking a fry up, going to the shops, chilling out etc.

Instore Posters.

OOH and Press